When Berg scrolls through weather apps, she said she sees many specialty services that concentrate on things like surf conditions or wind. “We might as well build a platform for it.”įox Weather is moving into a market dominated by long-time players like The Weather Channel and AccuWeather - both of whom have been busy building their own new products - as well as aggressive niche players. “It's all we talk about,” said Sharri Berg, Fox Weather president. In preparation for the Monday start, Fox has been building a staff, plucking personnel from The Weather Channel and markets in New York, Houston, Phoenix, Miami, Charlotte, North Carolina, and elsewhere.Īdvances in weather technology and interest created by climate change and more powerful storms has made weather news a popular area in which to invest, experts say. The company is launching Fox Weather, a free streaming service and app that it expects will be used most frequently by customers on their mobile devices. NEW YORK - Fox News Media is getting into another rough-and-tumble world - the weather.
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